On May 18th, the “Chain Gathering Huangpu Customization Symbiosis” Shanghai Fashion Customization Industry Salon was successfully held. Shen Dana, Deputy District Mayor of Huangpu District, and representatives from relevant departments, industry associations, customized brands, and industrial carriers of the city and district jointly participated in exploring new paths for the development of “Shanghai Customization”. On site promotion of policies and measures supporting the development of the clothing customization industry in Huangpu District, with practical measures, fully supporting the development of the clothing customization industry, and injecting development momentum into Shanghai’s construction as an international consumption center city.
In Huangpu, Shanghai, the customization industry is thriving: the century old brand “Peromon” continues its roots of craftsmanship, while the South Bund Customization Center has become popular on overseas social platforms with high cost-effectiveness and high-quality services, becoming a popular landmark for overseas tourists to check in. Small workshops such as “Dashi Tailor Shop” also provide “hidden menus” for Shanghai style customization, outlining the diversified ecological foundation of the clothing customization industry in Huangpu District.
Recently, Shanghai has issued an overall plan to promote the quality and expansion of customized brands in Shanghai, which clearly establishes the construction of a “1+X” customized service agglomeration system. The plan is to cultivate it in two to three years, making customized consumption the core engine that attracts global customers and leads consumer trends in Shanghai. As the “heart, window, and business card” of Shanghai, Huangpu District actively undertakes the city level strategy and builds a full chain and all-round clothing customization policy support system with six core support measures, covering six dimensions of business clustering, carrier upgrading, cross-border linkage, festival activities, international services, and platform construction, accurately matching the pain points of industrial development and enterprise needs.
At the salon event, the attending representatives also had in-depth exchanges on topics such as industrial ecology construction, brand internationalization, and talent cultivation. In the view of Jin Jianhua, Deputy Director of the China Clothing Customization Committee and Director of the Shanghai Clothing Customization Committee, customization is not only an attitude, but also an art. The century old customization is a great opportunity for development, and we hope to work together with colleagues from all over the world to promote the vigorous development of Shanghai’s customization industry. DORMEUIL’s President for Greater China, Liu Junchi, stated that as a top global men’s clothing fabric and ready to wear brand, it will deepen cooperation with brands in Huangpu District, innovate products, and jointly promote the development of the customization industry in the future. Zegna brand agent Zhang Haixiang stated that this event provided a great opportunity for the brand to communicate with related carriers and associations. In the future, we will seize the development opportunity of “Shanghai Customization” and deeply integrate into the “Shanghai Customization” ecosystem. Zuo Zheng, the owner of the custom clothing brand “Suitsbisuan”, has been stationed at the South Bund Customization Center for over 18 years. He believes that only by meeting various customization needs with dedication can it be widely recognized and favored by domestic and foreign customers.
From policy empowerment to ecological co construction, from craftsmanship inheritance to international breakthroughs, Huangpu District is promoting the high-quality development of the clothing customization industry with a full chain layout and all-round support. The hosting of this salon and the release of special policies are not only important measures to implement the construction of Shanghai as an international consumption center city, but also a key step to activate the momentum of fashion consumption in Huangpu. In the future, with the effective implementation of various policies and the continuous improvement of industrial ecology, Huangpu District will become a new highland for the global clothing customization industry, making “Shanghai Customization” a new business card representing Chinese fashion and demonstrating cultural confidence.